Emails Are Going to Spam or Junk folder (Gmail, Yahoo, Aol, Hotmail)
Many people complain that their emails going into spam box their IP is clean and new but still not getting inbox landing. There are so many reasons that cause your mails to land in spam folder or junk folder.
Many famous ISPs like yahoo, gmail, aol and Hotmail automatically put incoming messages coming from unknown (Cold) IPs into spam box or junk box. All of these ISPs operate along the lines of no reputation= bad reputation especially for low volume senders. When you send them emails from new IPs with no reputation they suspect such emails as spam and put your emails in spam folder.
Please see below explained all the important things to reach inbox.
Sending Domain Reputation
ISPs do check the domain reputation using which you are sending the emails. If the recipients means your subscribers reading your emails and replying you back and adding your email address in contact in other words if you will have good engagement with your subscribers the ISP will put you in good reputation and you will have a great chance of landing in the inbox even your content is not so good.
All ISPs expect an increase of email volume sent towards them. If the sender domain is low volume sender let say 1-5K messages then this email is not high engouh to see how the subscribers generally respond to them. As I stated above no reputation= bad reputation. So eventually your emails will land in spam box either your domain is new or old.
Whereas if you just started sending high volume emails with new domain and IPs without warming the IPs the receiver ISPs will think they are under attack and they will block your emails, IPs and domain.
Changing of ESP is not the solution you need to focus on reputation not on ESP. If you get successful to create reputation for your domain and IPs from any ESP network. Then the ISPs is used to receive messages from you coming from that ESP network only. If you will change the IPs or ESP your reputation will become again bad and you may have to warm up again.
If your domain get blacklist and you are going to create a new domain that is not going to help you because it’s a spammy behavior, and this wouldn’t help this situation.
The IPs that you gona use to send emails should be clean, properly warmed up, with reverse DNS setup.
You need to design your email campaigns in a proper way. Sending big images are not recommended. Because spam filters can’t read the images so if you gona send email with only big image they will put that in spam. The best recommendation is use about 70% text and 30% images.
The content reputation is also determined by the links you have in the email; they should all belong to your domain and not be blacklisted. The unsubscribe link should always be working and visible. ISPs never look at the unsubscribe rate, but they are alarmed whenever they see spam reports.
If you have used a template that generated very bad feedback from recipients, then ISPs will automatically associate your domain with a poor reputation, although your content is OK at that moment. Please note that spam filters may be triggered by certain words used in the email & subject.
Frequency and Subscribers Engagement
ISPs always keep eye on the recipient’s response about messages getting delivered to them. Sending too many messages to a recipient can also cause a bad feedback from the receiver and that may cause land in spam box. If the receivers start opening your emails instead of ignoring or marking them spam it can help your delivery to inbox in future.
Before sending email to ISPs like yahoo, aol, gmail and Hotmail you need to make sure the authentication is properly done. The sending domain needs too have valid SPF and DKIM setup properly.
Note: If you will follow the above guidelines means your domain has proper authentications setup, content is not spammy and the IPs that you are using are cleaned and properly warmed up then there is great chance to land in inbox.
This does not happen overnight, however. It usually takes ISPs up to 30 days to change/assign a reputation for the sending IP or a new domain, and up to 12 months to change the reputation of a domain that they know to have bad sending practices.
So it means your ESP is not bad if they gave you clean IP and everything setup properly SPF, DKIM and rDNS now it’s your turn to warm up the IPs before expecting 100% inbox landing. If luckily your emails landing in inbox very first day then don’t start sending high volumes emails to unconfirmed lists.
Because this may cause to get blacklisted or future delivery to spam box. You need to send slowly and to a verified list to be or remain in good reputation. Each ISPs has own hidden rules and may be one ISP will be putting your emails in inbox and other in spam box again that’s not ESP fault its about reputation with each ISP. It is different as they have their own filters and database of good or bad domain and IPS.
I hope now you will not change your ESP and will try to focus on warming up your domain and IPs. So stop wasting your time and reputation. Thanks